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Education
Bachelor of Science MAY 2021
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Rutgers Business School, New Brunswick NJ
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Major: Marketing
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Minor: Digital Communication, Information and Media
Work Experience
APNEE COMMUNITY, Iselin, NJ OCT 2020
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Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign effectiveness to clients.
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Optimized clients events and postings based on trends, popularity, and forecasts.
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Facilitated with cross-functional teams to pull through digital brand campaigns, tactics and programs in driving operational effectiveness, business impact and meet objectives
NEWTYPE INC., Austin, TX JAN 2021- MAY 2021
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Audited and currently launching a new brand portfolio, including a long- term marketing plan, and content savvy social media
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Expand client base into newer audiences, through re-designed website, and improved methods of translation services.
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Assisted with the development of forward-thinking and effective operational policies to address changing needs during COVID-19
FUSION TRANSPORT, Piscataway, NJ SEPT 2020- DEC 2020
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Spearheaded marketing campaign for company using Excel, Hubspot, Qualtrics, and Instagram that resulted in a 15% increase in client engagement
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Created engaging content (videos, stories, posts) for Instagram targeting towards LTL transportation that aimed to reach a newer client base of small businesses.
TUNEPAGE, Austin, TX (Remote) SUMMER 2020
Digital Sales/Marketing Intern
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Contact new clients daily through email, discussing their current website and how to increase traffic and their client engagement
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Assist clients with the design process of their website, creating differentiating content -blogspace, newsfeed, testimonials.
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Worked with internal matrix teams and outside agencies/vendors to define project scope, timelines, and deliverables
HOMEGENIUS EXTERIORS, Old Bridge, NJ SUMMER 2020
Sales Associate
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Booked rapid appointments, helping branch break the company-wide record of 100 appointments/week
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Marketed the service door-to-door, upselling additional services that generated over $2,000 per appointment
CHARLOTTE RUSSE, East Brunswick, NJ SEPT 2018- MAY 2019
Sales Associate
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Assist customers in the trial room and at checkout
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Assist manager in opening and closing procedures for the store
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Upsold additional clothing, shoes, and accessories to increase the average purchase by $50
DAVID’S BRIDAL, East Brunswick, NJ AUG 2018-SEPT 2018
Alterations Assistant/ Customer Service Representative (CSR)
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Make and manage bridal and dress alteration appointments
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Conduct basic fitting appointments, take measurements, style brides with accessories for their final fitting
Personal Projects
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Website to increase fan base and interaction of a prominent Bollywood production company – Dharma Productions Pvt. Ltd.
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Currently developing a personal blog for fitness, beauty and mental health to grow personal brand and share experiences with my social media following
Leadership Experience
VICE PRESIDENT – DELTA PHI OMEGA SORORITY, INC. 2019-PRESENT
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Found multiple opportunities to raise thousands of dollars for logistics and everyday functions of the group
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Created community service events for sisters to volunteer at and raise awareness for literacy
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Organize several large-scale events on campus to raise awareness and market our sisterhood for new interests
CHOREOGRAPHER 2017-PRESENT
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Dancer and choreographer for all – female dance team RUTGERS JHOOM and RUTGERS SAPA
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Manage and teach large groups of dancers, training them to be compete for intercollegiate competitions around the nation
Skills
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Basic knowledge of Microsoft Suite, Javascript, HTML and Photoshop
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Fluent in Hindi and English (reading, writing and speaking)
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Experience in social media platforms - Instagram, Snapchat, and Twitter
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Vast experience in blogging about various subjects